Apple's Expanding F1 Footprint: Miami GP, Streaming, and a Movie Sequel
Apple's SVP Eddy Cue discusses the 2026 Miami GP, John Ternus's racing passion, F1 movie sequel, streaming rights expansion, and integration of Apple services with Formula 1.
As the 2026 Formula 1 season prepares to light up Miami for the first of three U.S. races, Apple's Senior Vice President of Services and Health, Eddy Cue, held a press conference to discuss the company's deepening ties with the sport. From hardware chief John Ternus's personal racing enthusiasm to potential streaming expansions and even a sequel to the acclaimed F1 movie, here are the key takeaways in a Q&A format.
What role will Miami play in Apple's F1 ambitions for 2026?
Miami is set to host the first of three U.S. Grands Prix in 2026, marking a major milestone for Apple's involvement in Formula 1. Apple sees Miami as a launchpad for its broader strategy, which includes expanding streaming rights and showcasing the sport to a wider American audience. The city's vibrant culture and growing motorsport fanbase align perfectly with Apple's goal to integrate F1 into its services ecosystem. Eddy Cue emphasized that Miami represents more than just a race—it's a statement of Apple's long-term commitment to bringing high-octane content to its platforms.
How is John Ternus's personal passion for racing shaping Apple's F1 strategy?
John Ternus, Apple's Senior Vice President of Hardware Engineering, is an avid racing enthusiast. His love for motorsport has influenced the company's approach to F1, from technical partnerships to creative collaborations. Ternus has been instrumental in ensuring that Apple's hardware—think iPhones for on-track cameras or Macs for data analysis—becomes integral to the sport. Cue noted that Ternus's enthusiasm has also helped bridge the gap between technology and racing, making Apple's F1 ventures more authentic and hands-on. His personal involvement signals that Apple isn't just a sponsor but a true participant in the world of motorsport.
Is Apple planning a sequel to the F1 movie?
Yes, discussions are underway for a sequel to the highly successful F1 movie. Eddy Cue confirmed that Apple is exploring options to continue the story, building on the original film's buzz and cultural impact. The sequel would likely dive deeper into the lives of drivers and teams, with a focus on the intense competition of the sport. Apple sees this as a way to keep the F1 narrative alive for a global audience, especially in the U.S., where interest is surging. While no release date has been set, the movie is expected to leverage Apple TV+’s reach and feature cutting-edge cinematography to capture the speed and drama of Formula 1.
What are Apple's plans for expanding F1 streaming rights?
Apple is aggressively pursuing expanded streaming rights for Formula 1, particularly in the United States. Eddy Cue hinted at exclusive live race coverage on Apple TV+, along with supplementary content like documentaries, driver diaries, and behind-the-scenes series. The goal is to create a comprehensive F1 hub that appeals to both die-hard fans and casual viewers. Cue emphasized that Apple wants to offer more than just the races—think interactive features, multi-language commentary, and integrated stats straight from the track. This move aligns with Apple's broader push into live sports, following deals with Major League Soccer and other leagues.
How will Apple integrate its services with the Miami Grand Prix experience?
Apple plans to weave its services—including Apple Music, Fitness+, and Apple TV+—into the fabric of the Miami GP. For instance, fans might enjoy curated race playlists on Apple Music, workout programs inspired by drivers on Fitness+, and exclusive pre-race shows on Apple TV+. Eddy Cue also mentioned potential augmented reality features via iPhones to enhance the in-person and at-home viewing experience. The integration is designed to make the Miami GP not just a race, but an immersive Apple ecosystem event that engages fans before, during, and after the checkered flag.
What does Apple's involvement mean for the future of Formula 1 in the U.S.?
Apple's deepening commitment signals a transformative era for F1 in the United States. With three U.S. races in 2026—Miami, Las Vegas, and another location yet to be confirmed—American audiences will have unprecedented access to the sport. Apple's marketing muscle, technological tools, and content creation capabilities can elevate F1's profile beyond traditional motorsport circles. Eddy Cue believes this partnership could turn the U.S. into one of Formula 1's biggest markets, rivaling Europe. The synergy between Apple's reach and F1's excitement is poised to introduce millions of new fans to the world of open-wheel racing.